1. Who We Are
USA Pro Floors LLC ("we," "us," or "our") is a professional flooring contractor based in Severn, MD 21144. We operate the website usaprofloors.com and related communication channels to provide flooring installation, refinishing, and repair services throughout Maryland, Washington D.C., and Virginia.
2. Information We Collect
We collect information you provide directly to us, including:
- Name, phone number, and email address (from estimate request forms and contact forms)
- Service address and project details you submit
- Messages sent via our website forms, WhatsApp, or SMS
- Information submitted through Facebook Lead Ads or Instagram direct messages
We also collect limited technical data automatically:
- IP address, browser type, device type, and operating system
- Pages visited, time on site, and referring URL
- This data is collected via Google Analytics 4 (GA4) and is anonymized
3. How We Use Your Information
- To respond to your estimate requests and schedule appointments
- To send follow-up communications about your project
- To send SMS or WhatsApp notifications if you opt in
- To improve our website and marketing based on aggregate analytics
- To display relevant ads on Meta platforms (Facebook/Instagram) to people who have visited our site or expressed interest in flooring services
- To comply with legal obligations
4. How We Share Your Information
We do not sell or rent your personal information. We may share it with:
- Service providers -- such as Supabase (database hosting), FormSubmit (email notifications), Google Analytics (website analytics), and Meta Platforms (advertising and lead forms) solely to deliver our services
- Legal authorities -- if required by law, subpoena, or to protect our rights
5. Meta Platforms (Facebook & Instagram)
We use the Meta (Facebook/Instagram) platform to manage our business presence, run advertising, and collect leads. This includes use of the Instagram Graph API to manage our business profile and content. If you submit a lead via Facebook Lead Ads or interact with our Instagram Business account, your information is processed in accordance with Meta's Privacy Policy. We receive your name, phone number, and email from Meta's lead forms and use them solely to follow up on your flooring inquiry.
We do not use Meta API data to build surveillance tools, sell data to third parties, or for any purpose unrelated to providing flooring services.
6. Google Analytics
We use Google Analytics 4 (GA4) to understand how visitors use our site. GA4 uses first-party cookies to collect anonymized usage data including pages viewed, session duration, and traffic sources. No personally identifiable information is sent to Google Analytics. You can opt out via Google's browser opt-out tool or by disabling cookies in your browser settings.
7. Cookies
Our website uses the following types of cookies:
- Analytics cookies -- Google Analytics cookies (_ga, _gid) to measure site traffic and usage patterns
- Functional cookies -- to remember your preferences and improve site performance
We do not use advertising or tracking cookies beyond Google Analytics. You may disable cookies in your browser settings at any time, though some site features may not function as intended.
8. SMS & WhatsApp Communications
By providing your phone number via any form on this website, you consent to receive calls, SMS messages, and WhatsApp messages from USA Pro Floors LLC regarding your inquiry. You may opt out at any time by replying STOP to any SMS or by contacting us directly. Message and data rates may apply. We do not sell your phone number or share it for telemarketing purposes.
9. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, typically for the duration of your project plus three (3) years for warranty and legal compliance purposes. You may request deletion of your data at any time by contacting us.
10. Data Security
We use commercially reasonable measures to protect your personal information, including encrypted database storage via Supabase and secure HTTPS connections on our website. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
11. Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction or deletion of your data
- Opt out of marketing communications
- Request a copy of your data in a portable format
To exercise any of these rights, contact us at client@usaprofloors.com or call 443-690-9266. We will respond within 30 days.
12. Children's Privacy
Our website and services are not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
13. Third-Party Links
Our website may contain links to third-party websites (e.g., Facebook, Instagram, HomeAdvisor). We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.
14. Changes to This Policy
We may update this Privacy Policy from time to time. The effective date at the top of this page will reflect the most recent revision. Continued use of our website after changes constitutes acceptance of the updated policy.
15. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:
- Email: client@usaprofloors.com
- Phone: 443-690-9266
- Address: Severn, MD 21144